Terms of Use

Last updated: November 9, 2026

Welcome to PopMe!

The following Terms and Conditions of Use (“Terms”) set out the main rules to be observed by everyone who accesses or uses the features of the PopMe Platform operated by

POP ME Inc. (“PopMe”)
Registered office: 8 THE GREEN STE A, DOVER, Delaware – USA
EIN (EUA) - 41-3332215.

EU Representative
For users located in the European Union, PopMe has designated a representative established in the European Union:
Representative in the European Union: POPME, UNIPESSOAL LDA
Address: AV Ressano Garcia, nº 9, 1070-234 Lisboa, distrito de Lisboa, concelho de Lisboa, freguesia de Avenidas Novas, Portugal
Contact: dpo@popme.io

As a condition of accessing and using the Platform’s features, you acknowledge that you have read these Terms carefully and in full, understand them and agree to them.

These Terms govern use of the Platform and access to the features offered, including access to memories recorded in real time by users, information about our services and access to support channels.

We continually seek to improve our services and features. Accordingly, these Terms may be amended at any time without prior notice.

Key Definitions

For the purposes of understanding these Terms, the following definitions apply:

Data: For the purposes of these Terms, Personal Data and Sensitive Personal Data.
Layout: The appearance, design and navigation flows of the Application.
Link: A term referring to an internet address.
Personal Data: Any information relating to an identified or identifiable natural person, such as name, email address, national identity document number, personal preferences, IP address or geolocation.
Person in Charge or Data Protection Officer (DPO): The person designated by PopMe to serve as a point of contact between us, Personal Data Subjects and the competent supervisory authority, such as Brazil’s National Data Protection Authority (ANPD).
Platform: The PopMe application.
Processing: Any operation performed on Personal Data, including collection, generation, receipt, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, erasure, assessment or control of information, alteration, communication, transfer, dissemination or extraction.
Sensitive Personal Data: Data revealing racial or ethnic origin, religious beliefs, political opinions, trade union membership or membership in a religious, philosophical or political organization, data concerning health or sex life, and genetic or biometric data where linked to a natural person.
Support Channels: The contact methods made available by PopMe to assist Users.
User or You: Natural or legal persons registered on the Platform.
User Account: An account created to use the Platform’s features, through which products can be accessed..

Content available on the Platform may be accessed by anyone free of charge and generally does not require visitors to register in advance.

Mission and Concept

PopMe is a digital trust infrastructure. Our mission is to ensure that shared content authentically reflects reality, prioritizing trust and context over algorithmic reach.

Platform Features

Features. The PopMe Platform offers:

Instant dual-camera videos
Interaction through reactions
Video comments, creating genuine chains of interaction
Grouping Pops by context
Creating challenges to connect users
Taking photographs directly in the application, making it easier to record and preserve moments and memories.

Access criteria. We may change the eligibility criteria for accessing and using the Platform at any time at our discretion, without prior notice to you or any third party. It is therefore important that you check the current rules whenever you use our features.

Refusal of access. We may refuse, decline, cancel or restrict access requests if you fail to provide accurate information. The same measures may be taken during use of the Platform if it is used fraudulently or in a manner that attempts to violate or violates these Terms or applicable law.

Emails. By providing your details, you agree that you may receive PopMe notices by email and/or at the telephone number supplied. You may opt out of these communications at any time through our Support Channels, provided that doing so does not interfere with communications necessary to provide the services.

Presentation of the Platform. The Platform and its features are provided as available at the time of access and may undergo ongoing improvements and updates without prior notice; layouts may therefore change.

In such cases, PopMe undertakes to use reasonable efforts to maintain the Platform’s features, to adopt layouts that support usability and navigation whenever possible, to present features clearly, completely and accurately enough for users to understand their operation, and to protect data collected through the features using available state-of-the-art safeguards.

Digital Security. Your security when using the Platform matters to us. Through internal procedures, we continually improve our techniques to safeguard the authenticity, confidentiality and integrity of information provided to us. Data security does not depend exclusively on PopMe; you must also follow the guidance provided to you.

Registration and Account Conditions

Platform registration. To access the Platform’s features, a user must register in advance and provide valid personal information, such as first name, last name, username, birth date, gender,password, email address or telephone number. Registration is completed by creating a personal, non-transferable password. The user alone is responsible for keeping this information confidential.

Providing false or inaccurate information may lead to suspension or deletion of the account, without prejudice to other legal measures.

Available Features. The Platform offers free and paid features according to the type of registration and the subscription plan selected:

Free Features:

Channels Challenges
Instant dual-camera videos (up to 60 seconds)
Video comments (up to 30 seconds) and text comments, creating genuine chains of interaction
Grouping Pops by context
Creating challenges to connect users

Channels

Channels are thematic spaces where creators and other users can gather Pops (videos and photos) related to a specific topic, event, or location.

The creator may set the Channel’s visibility as public, private, restricted to the creator and approved followers, or visible only to the creator. The creator may also remove the Channel from the app’s featured and discovery sections or set a closing date for it.

The creator may appoint administrators and collaborators, as well as allow followers to publish their own Pops on the Channel. The creator and administrators may add and remove members. Only the creator may remove administrators or delete the Channel, without prejudice to PopMe’s moderation team also having the right to remove it.

The creator and administrators are responsible for managing the Channel and for the content and activities under their management, in accordance with these Terms of Use and the Community Guidelines.

Each Pop may have its own visibility settings, including the option to be visible only within the Channel. Finally, only Channels configured as public will be suggested on the platform.

Paid Features:

PopMe Pass

PopMe Pass is PopMe’s official premium subscription program, designed for users, creators and brands wishing to expand their opportunities on the Platform.

With PopMe Pass, subscribers may unlock advanced features, exclusive tools, distinctive experiences, monetization features and priority access to new developments in the PopMe ecosystem.

PopMe Pass is designed for users who want to go beyond the basic Platform experience, offering greater control over their presence, expanded creation capabilities, access to strategic resources and opportunities for growth within the community.

PopMe Pass includes options tailored to different user profiles, including Popster, Creator and Brand, each with its own features, benefits and conditions. The resources available under each option may be periodically modified, expanded or updated by PopMe.

Prices, benefits, usage limits, renewal conditions, regional availability and features included in each plan may vary depending on the user profile, service availability and future Platform updates.

PopMe Pass — Plus

A plan designed for users wishing to expand their presence, personalization and control within the Platform.

The Plus plan may include advanced profile customization, greater capacity to create Pops, additional interaction tools, improved comment and interaction controls, and access to performance metrics and dashboards.

PopMe Pass — Creator

A plan designed for creators seeking to turn their audience, community and engagement into sustainable monetization opportunities within the PopMe ecosystem.

The Creator plan may include monetization tools, affiliate programs, exclusive publishing formats, access to commercial features, brand connections, advanced community management tools and dashboards covering performance, monetization and audience growth.

PopMe Pass — Brand

A plan designed for brands, businesses and organizations wishing to use PopMe as a space for presence, relationships, campaigns and brand intelligence based on real interactions.

The Brand plan may include brand monitoring and intelligence tools, real-time sentiment analysis, activations using content generated by verified users, business dashboards, competitive metrics, campaign tools and advanced features for managing communities, creators and experiences on the Platform.

Access to specific features is linked to the user’s active plan or package, as described on the Platform at the time of purchase.

One account. Registration is limited to one (1) account per valid email address. A user is expressly prohibited from creating or using multiple registrations, subject to suspension or cancellation of associated accounts.

Cancellation Policy. Users may request cancellation of their subscription or purchased plan at any time through the logged-in area of the Platform or through the available Support Channels.

For cancellations after the initial charge, amounts already paid will not be refunded, but the user will continue to have access to the purchased features until the end of the current billing period.

Suspension for Non-Payment. Failure to pay a paid plan will result in automatic suspension of access to its features until the outstanding amount is settled.

Plan Changes or Upgrades. Users may change or update their plan directly through their logged-in Platform account. Any price differences resulting from upgrades or downgrades will be prorated according to the time remaining in the current plan period.

Lawfulness of Your Data. PopMe shall not be deemed obligated to process any of Your Data where there are reasons to believe that doing so may cause PopMe to breach applicable law, or that the Platform is being used, in our sole discretion, for unlawful, illicit or morally objectionable purposes.

Public visibility. When you register on the Platform, certain profile information, such as your username, first name, last name and photograph, becomes publicly visible, including to people who are not logged in. Your posts and Flows may also be publicly displayed according to the privacy settings you choose.

Private Accounts and Channels. Accounts and Channels configured as private will not be suggested to users who are not known to the account holder. They may only be recommended to people listed in the contact list shared with PopMe.

When you set your account to private, access to your content will depend on your approval of follow requests. Until a request is approved, the requesting users will not be able to view your content, and your Pops will not appear in the app’s Discovery section.

Your username (@), name, and profile photo will remain visible so that other people can find your account.

The visibility of each Pop is set individually by the user. Therefore, if a Pop is set to public, it may be viewed by anyone, even if the account is private. The privacy setting selected for the Pop takes precedence over the account’s general privacy setting.

About “PopMe Experience”

PopMe Experience is a program for businesses, structured through an Experience Channel that is public and linked to the respective business.

Claiming the Official Channel will require proof of a legitimate connection to the business. The person responsible for the Channel must keep the information up to date and comply with these Terms of Use and the Community Guidelines. PopMe may request additional documents and remove the Official Channel designation if proof is not provided or in cases of misuse. Submitted documents will be processed to verify ownership and retained for as long as necessary for this purpose and to comply with any applicable legal obligations.

Users who follow the Channel may publish Pops and reviews about the business. Content published on the Experience Channel will be public, even if the author has a private account. The Channel will not display a list of followers or identify the authors of reviews. Pops published by the business’s owners, administrators, or employees will not be included in the calculation of the average rating.

Participating businesses may remove Pops from their Channel. In such cases, the content will remain on the author’s profile, and the author will be notified. Businesses may also offer coupons and benefits, provided that these are not conditional on giving a particular rating. Promoting customer Pops will require the prior authorization of the respective author.

Businesses will have access only to aggregated and de-identified statistics, without individual user identification.

To verify users’ use of a business’s services, PopMe may use mechanisms such as scanning a QR Code made available at the establishment and geolocation.

Participation in the program may be subject to the purchase of a paid plan or subscription, in accordance with the commercial terms disclosed by PopMe.

Location Reviews

When publishing a Pop (video or photo), users may indicate the location where the content was created, using GPS while the app is in use. If the location is a business establishment, users may give it a rating from 0 to 10 and add a comment. Both the rating and the comment may be edited later. The review will always be linked to the corresponding Pop.

On the location’s page, logged-in users will be able to view the average rating, the total number of reviews, and individual reviews, including the rating, comment, Pop thumbnail, and author’s name and profile photo.

For private accounts, the rating will be included in the calculation of the average, but the user’s identity will not be displayed in the list of reviews.

Users are solely responsible for the ratings and comments they publish and must ensure that they are truthful, respectful, and consistent with these Terms of Use and the Community Guidelines. False, abusive, offensive, unlawful content or content that infringes third-party rights is not permitted. PopMe may take appropriate action in relation to reviews that violate these rules.

Your Use of the Platform

Eligibility. Users aged 18 or over who are duly registered, fully accept these Terms of Use and, where applicable, comply with the conditions of their purchased plan are eligible to access restricted areas of the Platform.

Access to specific features will be configured according to the user’s active plan or package, so that the access profile corresponds to the purchased features.

Accuracy of information. You alone are responsible for the accuracy and integrity of information provided when using the Platform. Using false or outdated information, or third-party information without proper authorization, may lead to suspension or termination of access and, where applicable, legal sanctions.

Users agree to keep their information up to date by making changes directly in their logged-in Platform account or through the Platform’s available support channels.

Platform integrity. You agree not to access the Platform’s programming areas, databases, source code or any other datasets in those environments, and not to perform or permit reverse engineering or to translate, decompile, copy, modify, reproduce, rent, sublicense, publish, disclose, transmit, lend, distribute or otherwise improperly exploit the Platform’s features.

Users are strictly prohibited from:

Using software or methods to spoof geolocation (fake GPS).
Submitting prerecorded or edited videos as though they were real-time recordings.
Attempting to circumvent the Platform’s security mechanisms.

Confidentiality. If participating in product testing or restricted experiences, users must not disclose or distribute any information, drafts or media content accessed during the activity.

No data mining. The use of data-mining software of any type on the Platform, or other software operating in a similar manner, is prohibited.

Breach of Terms. If you breach any provision of these Terms, you must indemnify PopMe and any affected third parties for losses, damages, including moral or competition-related damages, expenses and other costs arising from that breach, including without limitation attorneys’ fees and court costs.

Age Verification and Protection of Minors

PopMe is a Platform exclusively for individuals aged 18 or over. To prevent access by minors, we may use age-verification mechanisms, which may involve processing personal data and sensitive personal data, including selfie images, videos for liveness checks and, where necessary, identity documents. Verification is carried out by a specialized service provider performing age and identity validation procedures under PopMe’s instructions.

If verification is inconclusive or does not establish that the user meets the minimum age requirement, another attempt may be requested or an individual review conducted by an authorized member of the PopMe team. Users may also challenge the result through the Platform’s available channels and consult our Privacy Notice.

Reporting Content

Users may report content posted on the Platform that they believe violates these Terms of Use or applicable law, or may pose a risk to other users, using the “Report Content” option to the right of the post. After receiving a report, we will conduct the checks needed to assess the reported content and may take appropriate action, including removing or restricting access to the content where applicable, taking into account the nature and seriousness of the circumstances.

PopMe also may use automated mechanisms to assist in identifying content, behavior and activities that may violate Community Guidelines or compromise Platform security. These mechanisms may identify suspicious activity, analyze reports and support enforcement of moderation measures.

Where applicable, the outputs of these tools may undergo individual review by authorized members of the PopMe team, who may assess the case and, depending on the circumstances, uphold, modify or reverse the measure taken.

If you disagree with a moderation measure applied to your account or content, you may appeal through the channels made available on the Platform so that the case can be reassessed.

Under Article 22 of the GDPR, you have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, subject to the exceptions provided for in the Regulation.

Where one of those exceptional circumstances applies, legally required safeguards will be observed, which may include the right to obtain human intervention, express your point of view and contest the decision.

Content Recommendations and Automated Moderation

Content recommendations. PopMe uses automated systems to select and organize content shown in the feed, seeking to display posts that may be relevant to users’ interests and interactions on the Platform. Various criteria may be considered for this purpose, including:

accounts and users followed;
posts with which a user interacts, likes, comments on or shares;
topics and content categories in which a user shows an interest;
the relevance and popularity of posts among users;
the recency of posts; and
other signals relating to Platform use and user preferences.

The weight given to each criterion may vary according to the features used and system settings. PopMe may update its recommendation systems to improve the user experience without disclosing source code, formulas or other confidential technical information.

Feed personalization options. Where available, feed organization options will allow users to modify or influence the criteria used to present content.

For users located in the European Union, PopMe will provide the recommendation options required by applicable law, together with the corresponding selection and adjustment mechanisms, where required.

Automated moderation. PopMe may use automated tools to help identify content and conduct that may violate these Terms of Use, the Community Guidelines or applicable law. The analysis may consider, among other factors, posts, images, comments, reports received and indicators of suspicious activity.

Use of these tools may lead to content being flagged, its visibility restricted, its removal or other measures set out in these Terms of Use. Automated identification of a potential violation does not, by itself, constitute a finding of user liability; measures will follow the notification and appeal procedures required by applicable law.

Content, Submitted Data and Intellectual Property

Intellectual Property. By accessing the Platform, you agree to respect all intellectual property rights of PopMe, including without limitation computer programs, copyrights and industrial property rights in trademarks, patents, domain names, business names and industrial designs filed or registered in PopMe’s name, as well as third-party rights relating to materials currently or previously made available on the Platform. Infringement may result in liability for damages as determined by a court.

Content. You retain all intellectual property rights in the original content you post on PopMe.

By posting content, you grant PopMe a non-exclusive, royalty-free and limited license to use, reproduce and display that content solely to operate the Platform and validate proof of trust.

You are not permitted to modify or commercially exploit, in whole or in part, any Content made available by the Platform, whether for payment or free of charge. Unauthorized use may result in civil or criminal penalties at the initiative of PopMe or third parties holding rights in the Content.

Further, by using the Platform, you represent and warrant that you will not submit content that infringes third-party rights, including without limitation images, voices, trademarks or copyrighted material without proper authorization. Breach may result in suspension or termination of your Platform access, without prejudice to other applicable legal measures.

No Warranties Regarding Your Data or Content. PopMe does not warrant the quality, consistency, integrity, format, currency or source of Content or Your Data, as we do not control, verify or assess such Content or Data. Accordingly, we disclaim responsibility for inaccuracies, outdated information or errors in such Content or Data and for damages arising from such Content on any grounds.

Algorithmic intelligence. The Platform may automatically and without personal intervention apply statistical models and algorithmic intelligence to index, filter and organize Content or Your Data generated or shared through the Platform.

You acknowledge that PopMe will not disclose or provide you or any third party with systemic or algorithmic information relating to the Platform, except at its sole discretion.

Disclaimers and Limitations of Liability

Platform Availability. PopMe makes efforts to maintain the continuous availability of the Platform. However, temporary unavailability may occur due to necessary maintenance or force majeure events, including natural disasters, failures in communication systems or internet access, intrusive cyberattacks or acts of third parties beyond PopMe’s supervision and responsibility.

If this occurs, PopMe will do what is reasonably within its power to restore access to the Platform as soon as possible, subject to the technical limitations of its own and third-party services on which it depends to remain online. Accordingly, you acknowledge that you may not claim compensation or damages if the Platform is unavailable, regardless of the reason.

Without prejudice to other provisions of these Terms, PopMe is not responsible for:

a) Problems, bugs, glitches or malfunctions occurring on your devices or equipment;
b) Direct or indirect damage caused by third-party events, including but not limited to hacker attacks, system, server or internet connection failures, or software that may damage physical or digital assets as a result of accessing, using or browsing the Platform;
c) Misuse of images, voices, texts or other material protected by copyright, image rights, voice rights or third-party intellectual property rights submitted, uploaded or generated by users on the Platform. Users are solely responsible for obtaining all authorizations, licenses or permissions necessary for such use, including express consent from rights holders where applicable. PopMe disclaims liability for violations arising from improper or unauthorized use, and users shall be fully responsible for third-party claims, losses or damages;
c) Browsing any external links available on the Platform, as you are responsible for reading and complying with the Terms of Use and Privacy Policy of the service accessed; and
d) Checking, monitoring, approving or guaranteeing the suitability or accuracy of information or data made available through links to third-party services. PopMe is therefore not responsible for losses or damages arising from visiting those platforms; users must assess the reliability of such information before making decisions or taking action.

Privacy and Personal Data Protection

Personal Data. When using certain Platform features, you may be asked to provide information intended to maintain your security and confidentiality. PopMe has a separate Privacy Notice governing the processing of Personal Data on the Platform. It forms an integral and inseparable part of these Terms, may be accessed through the relevant link and is available at any time on the Platform.

PopMe will monitor its own compliance with applicable Personal Data protection obligations through appropriate means.

Security Recommendations

Platform access. Whenever you access the Platform, check that you are using an authentic PopMe environment. Hackers may replicate the Platform or portions of it in attempts to steal your data.

Penalties

Penalties. Breach of these Terms may result in (i) temporary suspension of Platform access; (ii) removal of content; (iii) permanent account termination and a ban from the Platform (in cases of technical fraud or serious violations); and/or (iv) civil or criminal liability.

You acknowledge and undertake not to engage in conduct contrary to morality, ethics or good faith when using the Platform. Under no circumstances may you publicize, incite or assist unlawful or fraudulent acts; you must oppose such conduct whenever you become aware of it, subject to the consequences set out in this clause.

Retention and Deletion

Deletion. You may request deletion of your data through the PopMe application or by emailing dpo@popme.io. Anonymized data may be retained for statistical purposes and infrastructure security.

Continuity of memories. After you request account deletion, we may ask for your consent to retain certain memories and media you have published. If you authorize the continued availability of those memories, you may withdraw that consent at any time by emailing dpo@popme.io.

General Provisions

Support Channels. You may use the Support Channels available on the Platform whenever you encounter content that is inappropriate, manifestly unlawful or contrary to the rules of use established in these Terms.

Updates to the Terms. These Terms are subject to ongoing improvement. PopMe therefore reserves the right to amend them at any time for its purposes or convenience, including to comply with applicable laws, legally binding requirements or regulatory rules. You should review them whenever you access the Platform.

No Waiver or Novation. Any tolerance of a breach of these Terms does not constitute a waiver or novation and does not prevent PopMe from enforcing the relevant provisions at any time.

Severability. If any provision of these Terms is held to be unenforceable or ineffective, the remaining provisions will remain in full force and effect.

Communications. You acknowledge that communications by email, SMS, WhatsApp or telephone are valid, effective and sufficient to convey matters relating to the Platform.

Links to Other Services. The Platform may direct you to other PopMe-affiliated platforms that, due to their particular characteristics, have their own Terms of Use and Privacy Policies, which you are responsible for reading.

Date and Time. The Platform uses the official date and time of Ohio (UTC/GMT −05:00) as its reference.

Governing Law and Jurisdiction. These Terms shall be interpreted under Brazilian law, in the Portuguese language, and the courts of the City of Salvador, State of Bahia, are designated to resolve disputes, except where the law applicable to the user specifically requires a different personal, territorial or subject-matter jurisdiction.