At some point, living and recording became two different things.
PopMe exists to bring them back together.
We started with three decades of human behavior.
PopMe was born inside Wortya: a Human Tech company built on the belief that technology should amplify the best in people, not replace them.
Wortya set out to understand how real people connect, decide and build trust. It developed communities with over 1 million people and helped some of the world's biggest brands turn human behavior into strategic intelligence.
PopMe is the product of that journey: a platform built so people can connect without performing, moments are recorded as they truly were, and intelligence serves those who live, not those who watch.
Recording a moment became
producing content.
Along the way, algorithms, filters and public validation began to take up more space than human presence.
And what was created to bring people closer... started competing with authenticity.
PopMe wasn't created to follow the market. It was created because we watched the market change.
Capturing got more elaborate. Editing, easier. And little by little, recording started to exist to be published, not to be lived. Every PopMe tool exists to prove one thing: there's a real person on the other side.
Pops
The record of the instant, captured while it happens. With dual camera active and no upload possible, a Pop records both what is in front of you and your reaction, in photo, video or a combination of the two. No external editing. No gallery. Only what was lived.
Traditional platforms monetize attention. PopMe monetizes participation.
Instead of selling banners, interrupting feeds or competing for seconds of attention, we built an ecosystem where value flows among those who actually take part in the platform.
Everyday people find in PopMe a place to record what they live without having to produce anything. They create Pops the moment they happen, join Channels with the people who matter and react to what others live. Entry is free, and anyone who wants to go deeper has the PopMe Pass to go further.
The future won't be more connected.
It will be more human.
And we're building the technology to make it happen. It happened. Just Pop.
